2020-12-28
In November 2020, the company established a strategic cooperation with Campança, Italy, and established China’s first club in the high-end furniture industry. By joining the VIP club, it quickly opened up the international supply chain and had dialogue with top European brands, thereby increasing operating costs. Coming to the more expensive domestic market, establish its own superior brand and quickly occupy the market.
Strategically cooperate with SAVIOLA Group, the top Italian plate brand, to establish a brand image that leads fashion trends and a good corporate image.
Establish interactive communication channels for the European high-end supply chain, lock targets, and conduct in-depth communication; including high-end equipment, hardware accessories, and high-end accessories.
Jointly develop new products with Italian designers, provide a basis for developing new products and marketing plans, and increase brand stickiness.
Make full use of the advantages of the Italian supply chain network to learn about the latest trends in European high-end industries. Every year, the Milan Furniture Fair and Cologne Material Exhibition in Italy receive and explain; key European high-end enterprises visit and inspect.
Establish a brand culture, which is clearly differentiated from competing products.
Core positioning:
Improve the design and manufacturing capabilities of China's high-end industries
In-depth exchanges with Europe’s top high-end supply chain channels
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